Linguistics Of Modern Georgian Media

Abstract

Modern mass media, as an important means of informing the public, determines people’s consciousness, shapes their interests and determines the mood. It has also successfully incorporated the role of an educator from the very beginning. Thus, the media linguistics plays a special role in spreading the native Georgian language, as well as in raising the literacy rate of the population. Language is the main tool to guide human cognitive activity.

Although, there are many examples of media trying to comply with linguistic norms, modern broadcasting fails to maintain proper Georgian; digital media being particularly full of many linguistic and stylistic errors. It should also be noted that electronic media is the only source of information for many, especially the young people. Given the high social importance, journalists should be careful with dealing with the language.

The development and transformation process of mass media in the global information space is not only indirectly but also directly reflected, especially in the formation of the Internet media linguistics. The current social and political changes in the country have also affected the process of language deformation.

The scientific article deals with the influence of media language on the linguistic features of the Georgian society. It discusses the problematic issues of modern publicist thinking, focusing on the linguistic distortions that modern journalists are characterized with.

The speech problem of media representatives is topical, complex and large-scale. Their speeches are the basis of the communicative interaction of the society, contribute to the linguistic influence, national identity, mutual understanding of people, perception of the world.

The media significantly influences the value system, mentality and literary norms used in any society. Violation of literary norms, which is observed in modern Georgian media, has a negative impact on the audience and the level of literary competence of the speakers.